You built your business on expertise.
Now you need more.
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"I don't know how to stand out from our competition."
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"My revenue is stagnant and I don't know how to fix it."
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"I want to charge more but I'm afraid to."
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"My website doesn't bring in any new clients."
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"My product pages aren't producing results."
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"Margins are thin and clients complain about pricing."
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"I don't have a referral program that works. How do I create one?"
"Susan's words jump into the mind of your customer, immediately creating images that people can see themselves taking part. Susan's work on newsletters and campaigns returned $81,708.00 in new reservations to the Iris Inn in 2019."
Heidi Lanford, former co-owner of the Iris Inn.
Good news!
With strategic marketing, I can help make marketing easier so that you aren't adding extra hours in your day, and the investment is less than you might think!
The Work That Does the Work for You
1
Website & Product Pages
1-Compelling website copy that builds trust.
2-Optimized copy for search engines and AI that gets you found on the web.
3-Product pages speak to what pet parents truly want for their pet with science-backed proof that encourages clients to buy.
2
Attracting New Clients
1-Creating authority content such as blog and social media posts to create engagement and highlight your expertise.
2-Converting more visitors into repeat clients through attention-grabbing reports that gets visitors on your email list. Then you engage with them!
3
Retaining Clients
1-Keep clients coming back by deepening their loyalty. Use a value-packed newsletter that answers the most often pet parent asked questions, include an offer, advertise special events at your business for pet parents.
2-Referral campaigns to encourage clients to refer new clients to your business.
I'm here to help you get hours back in your day so you can do what matters most to you!
It all starts here.
I'll help you find the gaps costing you
money, time, and client loyalty.
"Within 90 days of launching the website for my new business, I brought in $9,000 and 10 new clients thanks to Susan."
Katrina Weiland, DC
Marketing & Copy Review
I'll review your marketing and copy. We'll look at your social media, landing pages, website, email funnels, blog copy, and more to uncover what's not working or where you may have gaps.
This will include reviewing copy, and if we can change how your copy is written. I'll make recommendations to help you fill the gaps and where your copy needs to be change so that it speaks directly to your audience and establishes you as an authority in your pet wellness niche.
Strategy Development
Then I develop a strategy to find the gaps and help you to stand out from your competitors.
Here are the steps I'll guide you through.
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Tell a compelling story
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Reduce buying friction for your clients
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Speak to what matters most to your clients
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Show proof of your work
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Then turn current clients into advocates sending new clients to you.
Finally, I write, research, and collaborate with you to deliver the strongest copy possible.
Once implemented, we measure what's working, tweak, until your revenue grows and your marketing runs like a well-oiled machine.
This is how trust makes you an authority in your niche and grows your business.
Why Trust Works Today
You're in a Category of One!
When you use the TRUST model, your business offers what highly motivated pet parents are desperately seeking.
A trusted advisor.
You are not just another vet clinic, holistic pet store, or specialty pet service.
Now you've gained their trust. That means pet parents buy with confidence, knowing that their pet provider is with them.
I'm here to help you accomplish your goals!
If you're anything like me, it's important to do work that's meaningful, mission-driven, and serves your audience.
And you also want to make a good living doing it.
With all the changes in marketing today, standing out, showing what makes you different, and creating a greater impact while making a good living has become harder. Much harder.
It's hard for me to watch committed pet wellness owners try to navigate the marketing landscape with little progress.
That's why I created the TRUST model to help pet entrepreneurs have more time with the ones they love, take trips with their kids, or just be home when they get home...basically, design a lifestyle that works for you and the animals you love.
Learn more about me and life on the farm here.
Hi, I'm Susan!
Here's How My Trust Framework Can
Help Your Pet Wellness Business
T
Tell a compelling story
Prospects connect with your business, growing your sales
R
Remove buying friction
Reduce hesitation.
Increase sales.
U
Understand the customer
Speak to what matters most to your clientele.
S
Show proof
Build confidence with evidence, testimonials, and credibility.
T
Turn clients into advocates
Increase repeat purchases, referrals, and lifetime value.
Let's Get Started!
Consult
Launch
We'll review what is and isn't working in your marketing. Then we'll set up a strategy to turn those weaknesses into strengths so you grow!
We decide on 2 or 3 areas that are most important for growing your pet business. Then I prepare a proposal for your approval to launch.
Review
I write, research, and collaborate with you to deliver the strongest copy possible. Once completed, we measure what's working, tweak, until your revenue grow and your marketing runs like a well-oiled machine.
"After working with Susan in the first 3-4 months of my business, I brought in $6,000 with 70-80% of clients returning." Tyler Randolph, chiropractor
I can help you get back your time.
Enjoy your business and your life again!
Did you know that according to Veterinary Sciences, Increasing customer retention rates by just 5% can increase profits by 25% to 95%.
Want some of that?
FAQS
What marketing strategies work best for independent pet wellness practices? Some of the best marketing strategies for independent vet practices are a personable newsletter with an offer, optimizing your website for SEO and AIO, sharing expert info clients are looking for. There's a lot more. but these are just a few.
What should a premium pet wellness company focus on with digital marketing? For digital marketing, pet wellness practices should focus on having a monthly personable newsletter with health-conscious tips for pet parents' dogs or cats, and an offer. (Talk about brand distinction! How many pet wellness companies do this?) Start a loyalty program to keep clients coming back. There are more options but these 2 are a great place to start.
What types of content do pet wellness companies really need to succeed? Most independent pet care businesses benefit from: -Lead magnets -Educational blog posts targeting high-intent search questions -Increasing their customer base -Email nurture sequences -Product spotlight campaigns -Subscription refill messaging -Loyalty program messaging -Staff training materials You need content that drives repeat visits and higher average order value.
More in-depth FAQs here.