Turn the gaps in your marketing into opportunities for growth—without adding to your workload.

I owned a very small day spa for 10 years. Talk about hustle and grind! In 2008, at the height of the US recession, I grew the spa by 35%. Marketing works if you know how to listen and use it.

Susan Vincent, former day spa owner

My words work as hard as you do!

Pet Marketing Services

Review of Marketing Messages & Processes

I'll review your website messaging and marketing processes to see what's working and what's costing you clients. You'll leave with a clear strategy to close the gaps and sharpen your message so it attracts the people you most want to work with.

Strategy Implementation

With the strategy and marketing review I provide, you write your own marketing messages and put everything into place yourself. Or you can let me handle it, so you can grow faster, skipping the work and the trial and error.

By working with me, I can bring my experience to make your marketing even more effective. I can help you build out a monthly newsletter, email campaigns, or promotion pages.

Monthly Marketing

Hire me to get your monthly content out into the world, so you can build visibility, trust, and authority. This could include blog posts, newsletters, campaigns, or whatever marketing needs come up.

Each month, we'll meet for a strategy session to see what's resonating with your audience and what to tweak.

Overall, I will keep your growth on track.

These services are all designed to create marketing and messaging techniques that build trust and authority with your clients, leading to more sales.

Why Clear Messaging & Strategy
is So Important

Instead of being just another veterinary clinic, pet store, rehab facility, or another specialty pet service, Your business will now offer what highly motivated pet parents are desperately seeking: a trusted advisor.

These pet parents want to buy with confidence knowing that their pet provider is more than a vendor. They want a relationship that ensures their pets are cared for.

And that's the difference.

You're NOT just another 15-minute appointment at the vet's or just a store to rush in to buy pet food and treats.

Show Me How!

Here are just a few samples of the work that I can do for you.

There are many other strategies I can use to help you build more revenue and have more time for yourself.

Mini Landing Page

This was an assignment on a fictitious "kitchen quality" home made dog treat. The focus was on the quality of the ingredients and the company's commitment to helping dogs live longer lives. Click here to see the full landing page.

Sample Veterinary Newsletter

I created this newsletter sample in Canva. However, there are many ways to create one. A good email newsletter builds a fence around your tribe and grows your revenue. Click here to scroll through it.

AI-Structured Article

While I use AI as a tool, I always write my own copy. Just like SEO, AI has its own structure that helps businesses get found on the web. With 45% of consumers (and growing) turning to ChatGPT, Claude etc., for information, your business must get found both in traditional search and AI. This is an example of an article structured for AI. Click here to see the sample.

What kinds of pet businesses do you work with? I specialize in independent pet wellness businesses that put quality, client relationships, and expertise first.

FAQs

What's the difference between your packages and à la carte services? Packages bundle the pieces that work together most effectively for a specific goal (building a site, ranking in search, converting leads, or keeping customers). À la carte is ideal if you need a single deliverable or something that doesn't fit neatly to a package.

Do you write copy with SEO and AIO in mind? Yes. Website copy, blog posts, articles, and pillar posts are written for both search engines and AI-driven search (AIO/GEO), so your content works harder as the search landscape evolves.

Can you work with my existing website, or do I need to start from scratch? Both. The Foundation package works for brand-new sites and full refreshes. Individual pages, product descriptions, and content audits are available à la carte if you just need targeted updates.

Do you use AI in your writing? I offer AI-assisted content services as part of my Short Form & AI/SEO Content offerings. AI is a tool I use, along with others, to create the most effective copy possible.

What if I need something that isn't listed? Reach out. I also offer strategy sessions, copy critiques, sales sheets, and custom projects. If I can help, I'll tell you. If I can't, I'll point you in the right direction.