Marketing for Independent Pet Businesses
Premium Pet Copy serves independent vet clinics, premium pet stores, dog grooming, pet rehab, and basically any pet business that is passionate about improving the lives of animals.
The goal is always based on what you, the pet business, is seeking to improve. I help you uncover what’s working, what’s not working, and what part of your business is quietly costing you money so that you can grow at a rate that’s comfortable for you.
This is Lil. She was the kitty cat love of my life. Like me, she loved shoes. Unlike me, she liked to smell them!
What Makes Me Different
I’ve been a copywriter for over 20 years, writing for many industries, but the care of animals has always been my first love.
In fact, there are very few copywriters who focus on marketing for premium independent pet stores and vet clinics. I’m proud to be one of them.
I’ve been professionally trained by American Writers & Artists Institute in Del Ray Beach, Florida, the gold standard in copywriting.
My skills include:
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AI optimization of content--According to the Cleveland Research Company, 34% of consumers are using AI when shopping the pet category, and it’s only going to grow.
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SEO—Once the king of search, now it brings you about 25% of your leads if you’re ranking in the map pack, but it's still important for getting found online.
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The structure of writing copy that sells, including knowing your audience, understanding what you’re really selling, how to overcome resistance to what you’re offering, how to turn the curious into buyers.
Whether you need a one-off project or want to dive deeper and use multiple channels, I can help you reach those goals.
My Values
I believe collaboration and partnership is the most effective and fun way to grow a business.
And the way to get there is through listening and understanding. Treating people and animals with compassion is a huge part of my core values.
I strive in everything I do to give it the very best of who I am so that my clients reap the benefits and grow.
I enjoy teaching other entrepreneurs about creating the right message for their audiences.
The Farm & Animals
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My husband, Robert, comes from a long line of farmers. His dad worked full-time at a day job but his love was farming.
Robert retired from his straight job in 2015 and now spends all his time on the same farm his dad worked.
Along with the Red Poll cows, we've had a menagerie of cats that we've loved dearly and now one rescue rabbit, Mamie.
I spend my time in front of a computer, writing, thinking, and wondering how I can make that one sentence more impactful.
For my "me time," I love yoga, bike riding, reading, and dreaming of living in a Star Trek world.