Marketing for Independent Pet Businesses
Premium Pet Copy serves independent pet business such as vet clinics, premium pet stores, dog grooming, pet rehab, and equine care. basically any pet business that is built around improving the lives of animals.
With every project, we always start with your goals.
I help you uncover what’s working, what’s not working, and what part of your business is quietly costing you money so that you can grow at a pace that’ actually fits your business.
This is Lil. She was the kitty cat love of my life. Like me, she loved shoes. Unlike me, she liked to smell them!
What Makes Me Different
I’ve been a copywriter for over 20 years, writing for many industries, including blacksmithing, custom manufacturing, and health and wellness.
But the care of animals has always been my first love.
While there literally thousands of copywriters in the US, there are very few who focus on premium independent pet stores, vet clinics, groomers, and equine niches
Helping independent pet businesses strategize their marketing and fix weak messaging is my sweet spot.
I love helping you grow beyond just a pet business to a trusted advisor. That distinction changes everything including sales.
I’ve been professionally trained by American Writers & Artists Institute in Del Ray Beach, Florida, the gold standard company in copywriting.
My skills include:
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Helping You Get Found in AI Search Engines-Digital Empathy stated in their article that 45% of consumers are using AI when shopping the pet category, and it’s only going to grow because younger generations are using AI extensively.
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Google Search—Traditional online search is still important. In fact, AI and search engine optimization work hand in hand. You need both to gain visibility.
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The structure of writing copy that sells, including knowing your audience, understanding what you’re really selling, how to overcome resistance to what you’re offering, how to turn the curious into buyers.
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Return on Investment--Measuring the effectiveness of your website, blogs, articles, etc. is critical to your success. That's why I measure the work I do and tweak as we go along, keeping you informed.
Whether you need a one-off project or want to dive deeper and use multiple channels, I can help you reach the result you want.
My Values
I believe collaboration and partnership is the most effective and fun way to grow a business.
And the way to get there is through listening and understanding. Treating people and animals with compassion is a huge part of my core values.
I strive in everything I do to give it the very best of who I am so that my clients reap the benefits and grow.
I enjoy teaching other entrepreneurs about creating the right message for their audiences.
Is your pet wellness marketing building trust — or costing you clients? Find out in 2 minutes.
The Farm & Animals
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My husband, Robert, comes from a long line of farmers. His dad worked full-time at a day job but his love was farming.
Robert retired from his straight job in 2015 and now spends all his time on the same farm his dad worked.
Along with the Red Poll cows, we've had a menagerie of cats that we've loved dearly and now one rescue rabbit, Mamie.
I spend my time in front of a computer, writing, thinking, and wondering how I can make that one sentence more impactful.
For my "me time," I love yoga, bike riding, reading, and dreaming of living in a Star Trek world.