About Premium Pet Copy
Premium Pet Copy specializes in strategic copywriting for independent ans regional natural pet retailers.
I help ingredient conscious pet businesses build authority, increase repeat purchases, and grow subscription revenue through education-based marketing systems.
My work focuses on conversion optimization, retention messaging, and AI discoverable content that positions retailers as trusted experts in their markets.
Unlike general copywriters, I understand natural pet nutrition positioning, regulatory boundaries, and the unique margin pressures facing independent retailers.
Because competing on price isn't a growth strategy--but authority is!
This is Lil. She was the kitty cat love of my life. Like me, she loved shoes. Unlike me, she liked to smell them!
My Values
I believe collaboration and partnership is the most effective and fun way to grow a business.
And the way to get there is through listening and understanding. Treating people and animals with compassion is a huge part of my core values.
I strive in everything I do to give it the very best of who I am so that my clients reap the benefits and grow.
I enjoy teaching other entrepreneurs about creating the right message for their audiences.
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The Farm & Animals
My husband, Robert, comes from a long line of farmers. His dad worked full-time at a day job but his love was farming.
Robert retired from his straight job in 2015 and now spends all his time on the same farm his dad worked.
Along with the Red Poll cows, we've had a menagerie of cats that we've loved dearly and now one rescue rabbit, Mamie.
I spend my time in front of a computer, writing, thinking, and wondering how I can make that one sentence more impactful.
For my "me time," I love yoga, bike riding, reading, and dreaming of living in a Star Trek world.