Strategic marketing for independent pet wellness businesses.
I serve:
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Independent premium brand pet retailers
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Independent veterinary clinics
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Pet wellness companies like pet physical therapy
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Pet groomers and boarders
I teach them how to attract new clients and retain them, so they buy more
of your products & services.
"In the last 3-4 months, since launching the website Susan wrote, I've generated over $6,000 in income with 70%-80% of my clients recurring. Thank you!" Tyler Randolph, DC
What Independent Pet Business are Up Against
It's not easy running
a profitable, independent pet wellness business is it?
Staff stretched thin...costs keep climbing...and pet parents are looking at every charge, every purchase twice! This is where it hurts.
And yet, to grow a natural pet business, it costs 5-25 times more (Brenbia.com) to bring in new customers than it does to keep your current customers happy and spending.
For example, independent veterinary practices commonly see a cost between $40-$150 to acquire just one new client. (The exact amount depends on competition and location.)
The good news is strategic marketing can help solve many of these problems. Not only are these challenges fixable, but they are a lot less costly than you might think!
Stay Independent. Stay Profitable. Grow Your Business Your Way.
You can grow a healthier bottom line while attaining more freedom as a small business owner. Here are 4 effective ways to get started on the path of a profitable pet wellness company.
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Re-write your homepage and services page for human readers AND AI-powered search. Include real questions, real answers, and clear local references. Be specific!
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Build a small library of local, authoritative content on your website. Earn trust; then keep it.
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Add FAQs to important pages, e.g., homepage, the services page, and blog posts. This makes them "sticky" for AI mentions and helps turn browsers into customers.
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And the most forgotten, and yet usually most effective, is to send targeted postcards or flyers to targeted neighborhoods.
Build a Fence Around Your Tribe.
Watch Revenue Grow.
Once you get new customers, how do you keep them loyal?
The best way is to build a fence around your tribe. Most pet care companies send out vendor product emails to customers.
That's okay but what customers are seeking today are connection and trust with their provider.
According to Veterinary Sciences, Increasing customer retention rates by just 5% can increase profits by 25% to 95%.
Here are 2 tips that can work extremely well.
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Newsletter-Send out a monthly or bi-weekly newsletter filled with tips and seasonal advice. Spotlight a client's pet. Add an offer but focus on providing expert information that helps build that fence!
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Build a real referral system. Loyal clients are your best sales force! Give your clients something easy to share, a referral card or QR code--and give them a reason to use it!
"Susan's words jump into the mind of your customer, immediately creating images that people can see themselves taking part.
Susan's work on newsletters and campaigns returned $81,708.00 in new reservations to the Iris Inn in 2019."
Heidi Lanford, former co-owner of the Iris Inn.
Bring Back Lapsed Pet Customers. Make More Revenue.
Strategies that work for independent vet clinics, premium pet stores, and premium pet producers.
You might not think so, but lapsed customers of 12 months are still warm enough to bring back into the fold. Use a channel mix of email, SMS, plus direct mail, in order of cost-effectiveness, works well.
Be sure to use a sequence of 3-4 touches over 4-6 weeks.
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For pets overdue for vaccines, flea/tick treatment, grooming or physical therapy, these clients are easier to reach out to because there's a real medical reason for them to return. Send a friendly email reminder!
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For pet clients overdue for a wellness exam or physical therapy re-exam need a softer touch. Offer a free nail trim or a discount on a service.
A 3-part win back email sequence is usually the backbone for winning back lapsed clients.
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First email: "We miss you, Buddy!" makes it warm and personal.
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Second email: A value-add email with expert tips and new products Buddy would like.
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Third email: A soft offer if there's no response.
Space these 1-2 weeks apart to avoid looking pushy.
I provide smart marketing for independent pet businesses ready to increase revenue without
breaking the bank..
Persuasive. Non-salesy. Results-driven content.
Consult
We'll review your marketing, including your website, emails, and client data to find the revenue gaps.
Launch
We pick the 2-3 highest ROI moves for your pet business. Then I prepare a proposal for your approval to launch.
Review
I write and deliver the work. You watch your revenue grow and your marketing runs like a well-oiled machine.
Protect your vet practice or premium pet wellness company
from consolidation.
There are many ways to remain independent on your terms!
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Find out how to attract the ideal clients to your business.
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Find out how to attract health-conscious pet owners to your business.
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Keep your business on solid ground. Grow beyond social media.
FAQS
What marketing strategies work best for independent vet practices? Some of the best marketing strategies for independent vet practices are a personable newsletter with an offer, optimizing your website for SEO and AIO, sharing expert info clients are looking for. There's a lot more. but these are just a few.
What should a premium pet retailer focus on with digital marketing? For digital marketing, premium pet retailers should focus on having a monthly personable newsletter with health-conscious tips for pet parents' dogs or cats, and an offer. (Talk about brand distinction! How many pet retailers do this?) Start a loyalty program to keep clients coming back. There are more options but these 3 are a great place to start.
What types of content do both natural pet retailers and independent vet practices really need to succeed? Most independent pet care businesses benefit from: -Lead magnets -Educational blog posts targeting high-intent search questions -Conversion-focused landing pages -Email nurture sequences -Product spotlight campaigns -Subscription refill messaging -Loyalty program messaging -Staff training materials You need content that drives repeat visits and higher average order value.
More in-depth FAQs here.