That's why natural brands under margin stress need to ask these questions:
What makes us different from our competition?
Do we have strong emotional branding?
Do we have subscription-based revenue?
Do we refuse to discount excessively?
What are we doing to retain our customers?
The tighter the margins, the more valuable high performing copy becomes to the growth of your business.
1
Strategy Session
Sometimes what you need first is a good solid plan. In a focused consulting session, we'll look at your marketing as it stands. What's working? What's quietly not working? We'll map out the few next steps. You'll walk away with a road map, not a to-do list.
2
Copy Critique
Already have pet marketing copy, but you're not sure about it? I'll review it with fresh eyes and send you a video recording and report with specific actionable recommendations to strengthen results. Excellent for home pages, landing pages, emails, or anything you've been staring at too long to see clearly.
3
AI Content Services
If you're curious about AI and want to use it thoughtfully, not as a shortcut, I can help. I'll show you how to use AI to get better prompts, to understand what to write for your audience that they want to hear and respond to. Used responsibly, AI can help make it easier to market your business without wasting your valuable time.
High performing copy gets you found, gets leads, and keeps customers coming back.
Whether it's a single sales page or a full marketing engine, high performing copy PULLS customers in. You don't have to chase them.
With over two decades of experience helping businesses like yours turn good intentions into words that actually move people to action, it would be my pleasure to help you achieve your goals.
Words that work as hard as you do!
Pick the package that's built around an outcome you want to reach in your business...with optional add-ons.
The Premium Pet Brand Conversion System™
The Foundation
Website Copy That Converts
Who Can Most Benefit
New websites and refreshes that need clear, conversion-focused copy from the ground up.
What's Included
-
Homepage copy written for both SEO, AI search & sales conversion
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Up to 5 product or service pages
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A complete FAQ page (great for getting found online & customer self-service.
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User-friendly review navigation, forms, and the small but critical user touch points.
Optional add-ons
Site Content Audit, Microsite, Brochure, additional new pages as you grow
Visibility
Content That Ranks & Converts
Who Can Most Benefit
Natural pet brands that want to be found, build authority, & earn organic traffic over time.
What's Included
-
1 Pillar Post--4,000 word definitive guide on your signature topic
- 3 supporting blog posts (300-1,000 words each)
- 1 long form article (1200-2000 words)
- 1 How-to guide that doubles as a lead magnet
Optional add-ons
Monthly blog retainer, Press Release, Site Content Audit, Tips Booklet
Conversion
Turning Visitors into Customers
Who Can Most Benefit
Active campaigns, product launches, & lead-gen pushes. The moment when every word has a job to do.
What's Included
-
A lead-gen landing page designed to win
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An autoresponder/funnel email series (usually 5-7 emails)
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1 stand-alone promotional email
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Banner or text ad copy to drive traffic
Optional add-ons
Case Study, Postcard, Press Release, package of 10 Sales Follow-Up Email Templates
Retention
Keep Customers Coming Back
Who Can Most Benefit
Subscription, membership, and repeat-purchase businesses that want to keep customers engaged long after the first sale.
What's Included
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A Welcome Packet that helps new members or subscribers feel at home
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E-newsletter setup with 3 issues
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A Direct Mail Renewal Series to retain or upgrade subscribers
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1 Customer Success Story / Case Study
Optional add-ons
Tips Booklet or Buying Guide, Postcard campaign, additional newsletter issues
Remember...
Every project starts with the same big question:
What do you want your marketing to do for you?
Once we know that the deliverables become a snap!
a la Carte
Need just one piece of pet copywriting? Here's a sampling of my a la carte services.
Website Copy
Homepage Content (SEO/GEO, sales converting)
New page copy(SEO/GEO, sales converting)
Product page updates
FAQs
Microsite (2-5 pages)
UX (user-friendly) copywriting
Long-form & SEO/GEO Content
Stand-alone emails
Autoresponder/Funnel Series
E-Newsletters
Welcome Packets
Sales follow-up email templates (pkg of 10)
Special sales
Also copy critique, marketing strategy, planning, and consulting.
Tell me what you're trying to make happen, and I'll tell you honestly whether I'm the right fit. If I am, we can see what your next steps look like.