Build a Brand that Doesn't Compete on Price
Attract high intent customers that love you and refer to you.
I owned a very small day spa for 10 years. Talk about hustle and grind! In 2008, at the height of the US recession, I grew the spa by 35%. Marketing works if you know how to listen and use it.
Susan Vincent, former day spa owner
My words work as hard as you do!
It's not easy to grow your own business and stay profitable year after year. As a lifelong animal lover, advocate, and writer, I help independent vet practices and premium pet wellness companies turn good intentions into words that actually move prospects and clients to action.
The right marketing message cuts down on the hustle and grind of getting new people in the door and then keeping them.
With over two decades of providing strategic copywriting and brand partnership, I start each project with this one question.
"What do you want our work together to do for your business?"
Once I know what you want to achieve, the marketing pieces begin to fall into place, and the copy practically writes itself!
Here are just a few samples of the work that I can do for you. (There are plenty more ways to grow, build more revenue, and have more time for yourself.
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a la Carte
Need just one piece or something that doesn't fit neatly into a package?
Here's what I offer. I've grouped them to make it easier to find what you're looking for.
Website Copy
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Homepage Content (SEO/GEO and sales-conversion)
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New Page copy (SEO/GEO and sales-conversion)
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Product Page Updates
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FAQs
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Microsite (2–5 pages)
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UX Copywriting
Short Form & AI/SEO Content
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Blog Posts (300–1,000 words)
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Articles (1,200–2,000 words)
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Pillar Posts (4,000+ words)
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How-to Guides, Buying Guides, and Tips Booklets
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Site Content Audit and Report
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Stand-alone Emails
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Autoresponder / Funnel Email Series
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E-newsletters
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Welcome Packets
I also offer a 90-minute strategy session, copy critiques, AI Content services, and sales sheets.
Find the Package that Fits the Needs of Your Business
The Foundation
Website Copy That Converts
Best for: New websites or websites that need a refresh with clear, conversion-focused copy from the ground up.
What's Included:
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Homepage copy written for both SEO/AIO and sales conversion
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Up to 5 product or service pages
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A complete FAQ page (great for AIO and client self-service)
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UX copy review for navigation, forms, and the small-but-critical user touch points
Optional add-ons: Site Content Audit, Microsite, Brochure, additional new pages as you grow
Visibility
Content That Ranks & Resonates
Best for: Independent vet practices & independent premium pet wellness companies who want to be found, build authority in their space, and earn organic traffic that compounds over time.
What's Included:
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1 Pillar Post — a 4,000+ word definitive guide on your signature topic
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3 supporting Blog Posts (300–1,000 words each)
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1 long-form Article (1,200–2,000 words)
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1 How-to Guide that doubles as a lead magnet
Optional add-ons: Monthly blog retainer, Press Release, Site Content Audit, Tips Booklet
Conversion
Turn Visitors into Clients
Best for: Active campaigns, product launches, and lead-gen pushes — Let words turn into leads!
What's Included:
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A Lead-Gen Landing Page designed to win new clients
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An Autoresponder/Funnel Email Series (typically 5–7 emails)
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1 Stand-alone promotional email
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Banner or text ad copy to drive traffic
Optional add-ons: Retainer to keep the growth upward
Retention
Keep Customers Coming Back
Best for: Subscription, membership, and repeat-purchase businesses that want to keep customers engaged long after the first sale.
What's Included:
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A Welcome Packet that helps new members or subscribers feel at home
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E-newsletter setup with 3 issues
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A Direct Mail Renewal Series to retain or upgrade subscribers
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1 Customer Success Story / Case Study
Optional add-ons: Tips Booklet or Buying Guide, Postcard campaign, additional newsletter issues
What kinds of pet businesses do you work with? I specialize in non-corporate veterinary practices and independent premium pet retailers — businesses that compete on quality, expertise, and relationship rather than price.
FAQs
What's the difference between your packages and à la carte services? Packages bundle the pieces that work together most effectively for a specific goal (building a site, ranking in search, converting leads, or keeping customers). À la carte is ideal if you need a single deliverable or something that doesn't map neatly to a package.
Do you write copy with SEO and AIO in mind? Yes. Website copy, blog posts, articles, and pillar posts are written for both search engines and AI-driven search (AIO/GEO), so your content works harder as the search landscape evolves.
Can you work with my existing website, or do I need to start from scratch? Both. The Foundation package works for brand-new sites and full refreshes. Individual pages, product descriptions, and content audits are available à la carte if you just need targeted updates.
Do you use AI in your writing? I offer AI-assisted content services as part of my Short Form & AI/SEO Content offerings. All copy — AI-assisted or not — is strategically guided and edited by me to make sure it sounds human, reflects your brand, and actually converts.
What if I need something that isn't listed? Reach out. I also offer strategy sessions, copy critiques, sales sheets, and custom projects. If I can help, I'll tell you. If I can't, I'll point you in the right direction.