Portfolio
Natural Dog Treat Campaign
This was an assignment I had through AWAI. The company in the campaign is fictitious but it takes you through 5 avenues for selling natural dog treats.
Access the campaign here.
Salon &. Spa Beauty Bank
For a time, I created and owned the Salon & Spa Beauty Bank. It contained 100s of articles on skincare (Vampire Facial, anyone?) as well as hair care, My favorite was writing for men. Here's "Are You a Wet Shave Virgin?" Eventually, Worldwide Salon Marketing in Australia bought the rights to the Bank.
Pete and I always, always refer to you, just about each call we coach!! That’s how good your work is and it's not often we can -as owners- trust someone to do something so well for us...thanks hun Marnie Doman, Leederville, AU
So Natural Wellness
Milan is a great writer but she felt overwhelmed with creating a sales page for new cooking course. After some copy coaching, she put it altogether. The first time she offered the course, she had 9 people sign up.
Working with Susan has been an absolute game-changer for me. I was feeling completely overwhelmed with the task of creating my new sales page copy, but Susan's expert guidance made all the difference...I was able to convey my message clearly and effectively, which has had a tremendously positive impact on my project. I am incredibly grateful for Susan's support and highly recommend her to anyone in need of copywriting coaching! Milan Perry
Iris Inn 5-Star Bed & Breakfast
When I worked with Iris Inn, their newsletter was tanking, as in not profitable. A year later, the newsletter and the creative work brought in $82,000 in additional revenue.
"Thank you, Susan, for the work you did for us. Your creativity helped the Iris Inn bring in an additional $82,000 in revenue. in one year." Heidi Lanford, co-owner
The Mosby Foundation
This canine non-profit sends out a quarterly paper newsletter to a small list of about 900 subscribers. I have written the lead story for the newsletter for over 20 years. Here's The Dog She Wanted to Be, a story about a dog named Lemon with deformed front legs and how the foundation helped her.
"Lemon's story was a huge hit! Several people have emailed to say that they loved it. We have raised over $4,000 in donations. A donor was inspired to give a $2,000 matching grant for the second leg surgery. So far, we have raised another $700 in matching funds. Sara Outler, The Mosby Foundation
Nico's SMP & Hair Studio
Scalp Micro Pigmentation is a wonder for men and women who are losing their hair, Nico Ibarra is a master at helping his clients feel more confident and whole. He also helps to cover scars, areola and nipple reconstruction, as well as beards and haircuts.And yes, it was an absolute pleasure working with him!
Before
After
Nico's Testimonial
Susan Vincent,
Health & Wellness Copywriter
I wrote website copy for health & wellness coaches, helping them clarify their message to attract the right audience for their business. I also sent out a monthly newsletter which included a business post. This one's entitled, "Is Your Business Worth as Much as This Handbag?
I got a lot of engagement from my list on this post as well as many others I wrote.
Valley Fire & Safety
Chad and Mandy bought an established commercial fire extinguisher business. But the business needed an image upgrade and a new message. I designed the site and wrote the copy. The business is doing so well, they have since turned it over to their adult kids and started another business. View website here.
My husband and I wholeheartedly recommend Susan to anyone seeking a StoryBrand Marketing Writer and website consultant. Her expertise, creativity, and dedication to her craft is second to none...We are so very grateful for her help in getting Valley Fire Safety an online presence and are even more excited about the impact her work will have on our business. Thank you, Susan! Chad & Mandy Massie
I've also written for custom manufacturing, an automobile dealership, chiropractors, chair caning, a radon small business, a paving company, a funeral home, plus many others.